Spa and golf resort owners remain competitive by staying ahead of trends; creating new innovations that help build relationships with customers, and use different integrated systems to develop a relationship with the customer. Technology is incorporated into everyday activities which can be found in spas and golf resorts. They are starting to offer increased Wi-Fi access and a system that maintains one’s previous history at the location, allowing the hospitable firm to anticipate the guest’s next request. If a company has multiple properties, such as Vintage Hotels, they use a centralized booking system that is fully integrated to work in conjunction with its property management system (PMS). There are many advantages that arise when using an integrated system such as checking the system to see if there is availability at the destination, and some allow for customers to make reservations from anywhere on the property. In the near future Vintage Hotels wants to allow guests to see “up to the minute availability” which would allow them to book an appointment that goes directly into the PMS. At the Disney golf resorts, they would like to improve their guest services by incorporating a questionnaire or alarming submissions via GPS that allow Disney to take care of an issue immediately.
I believe that these ideas and innovations generate high level of customer satisfaction, and in return supply an increased rate of return of customers. I agree with all the sophisticated ideas and their futuristic dreams because it will push for further advancement and in return create improved networking systems. It would be accommodating especially on a golf course that if a unmannerly citizen is not showing the proper etiquette, that by a push of a button, a manager or employee would explain to the citizen that his/her behavior is not tolerated on the golf course. A suggestion that I may have with this is instead of an employee primarily approaching the unmannerly citizen(s), instead via intercom that projects a verbal message, warn and make them aware of their actions, unless it continues to proceed. I predict that these advancements will continue to progress in both technology and customer satisfaction.
Mastroberte, Tammy. (2008, September 9). Golf & Spa: Top IT Trends. Hospitality Technology
http://www.hospitalityupgrade.com/_news/showNewsDetail.asp?docID=2430/
