Hospitality’s latest security trend is contactless locking systems by integrating radio frequency identification (RFID) technology and near field communication (NFC) cell phone compatibility. A couple contactless specific lock models mentioned in the article consist of Kaba Ilco’s 790 and Vingcard, possessing accessible features as: low cost guest cards, long lasting staff cards, wristbands, keyfobs, and NFC cell phone compatible. NFC exchanges data between devices over a small distance through a high frequency wireless communication technology.
Upon arrival, hotels equipped with RFID and NFC will allow guests to skip the check-in line and proceed to their destined room via SMS. Guests will receive information from a “short messaging system” (text messaging) that will consist of booking confirmation, room number, and an encrypted room key access code that unlocks their door. Upon Checkout, guests will be able to use their cell phones to checkout through an NFC-enabled in-room television or NFC-enabled hotel kiosk. Putting this cell phone compatible structure into effect, it enables marketing opportunities such as advertising promotions and special offers taking place at the property.
Supporting this trend, contactless locking system will continually be improved and modernized, benefitting both the consumer and hotel. Being able to trace information (location of guest) from a significantly distant time is an incredible aspect of this product, especially when associated with theft. These improved features compared to mechanical locks, the price of key replacement are relatively inexpensive. Contactless locking systems not only appealing but provide a more advantageous experience for the customer.
Glenn Withiam’s article “Tech-savvy Guests Spend More” explains that from his generated report “it seems likely that by implementing new technology, hotels are probably discouraging certain groups of travelers from staying at your property.” However, in this industry, it is an impractical idea to have lack of investment in such technological advances. Relating to Withiam’s article, I believe that even less technical savvy guests will find this development extremely appealing.
Furthermore, the persistently changing improvements and integrated devices, RFID and NFC, investment will generate customer gratification and these adaptations will reshape information generated in the hotel industry. Different technological implications are viewed by the less-tech savvy as an unproductive means of contribution, but these contactless locking systems will not be.
Volpe, Christina (2008 October 9). Hotels Lock it Up.
Withiam, Glenn (2008 October 9). Tech-savvy Guests Spend More.
2 comments:
It is a great idea to get guest skipping the check-in line and enter the room as soon as possible. It is similar to a self-check-in hotel which we saw from a video in the class but smarter. Because guests can use their cellphone to check out through the NFC technology. For our Marriott Project, we used to think about using the guest's cellphone to be a key to open the door or a remote to control the in-room wireless devices. But because of the compatibility and security problems, it seems not a good idea. However, if people can solve the problem of compatibility of using all kinds of cellphones, including smart cellphones and low function level cellphones, it would be a fantastic upgrade in hospitality industry.
I like the idea. But actually I've never been in any hotel with this technology before. I think it is good for business hotels.
If any hotel wants to upgrade to this technology it should invest good amount of money. (for security protection, changing locking system and etc).
I am really interested in the traceable systems. I just feel unsecured with the hotel that any one can go and walk in the corridors and sometimes tests some stolen cards in every single door.
Post a Comment