During the past 15 years, Drive-thru spending has rapidly infiltrated the quick service restaurant industry on account of numerous innovations and updated trends. Communication through digital headsets, drive-thru timers, order confirmation boards, and sticky label receipts for order accuracy are the most recent drive-thru technology updates. The featured order confirmation board generated by Delphi Display System explains these displays are much more comprehensible, listing each item ordered, any special orders, and a large dollar total, which in turn makes your ordering process more simplistic. The improved Drive-thru timers constructed by Hyperactive Technologies (QTimer) use cameras that display the time at different points in the onward process at Drive-thrus. Information displayed consists of time at the menu board, total time between order menu and window, time at window, and total time in the drive thru. This allows for operators to monitor the received informative and critically beneficial variables. The variables can consist of placement of a worker during busy times and updates management on drive-thru statistics (whether their employees are maintaining their times for a more sufficient process). Current headsets used at some Drive-thru's (3M's C1060 Digital Headset) are lightweight, wireless, provides additional clarity, and eliminates surrounding noise within the restaurant or allowing for employees to hear voices and not the outside noise. Lastly, Epson will offer sticky label receipts that have capabilities of being repositioned multiple times in the kitchen to the final step of substantiating the order.
Visible in the quick service industry, the number of dining room customers are diminishing, while Drive-thru customers are escalating. Americans are sometimes mindfully preoccupied with numerous obligations creating the Drive-thru opening in which the quick service industry's fulfilling. The visionary headsets that deaden insignificant noises I think will be crucially beneficial to such an industry where orders are mistakenly intercepted because of interference from other digital technology. Having a strong preference on how the companies are taking considerable amounts of interest in this process it's gratifying to see their investments in innovative technology that allows for a more convenient and frustration free experience. The Hyperative Technologies' QTimer is also an advancement that is going to be substantially beneficial to this industry, especially knowing if your employees are meeting their times (during the process), and will not be able to argue that it's a mistake, because the tracking software will not lie. The advancements in technology to accelerate the Drive-thru process is impressive but in return be associated with obesity. Furthermore, hopefully with all the advancements that are being implemented into the technological portion of the quick service restaurants, I hope there will also be ample amounts of time making the consumers aware of the health precautions (if there are any).
Powers, Vicki (2008 October 9). How Fast is Your Drive-Thru?
http://www.htmagazine.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=3E19674330734FF1BBDA3D67B50C82F1&tier=4&id=36B04D40BBDB4D04A14AEF02C29E2B9E
2 comments:
There's no doubt drive-thru service has been a boon to our busy population. It's definitely here to stay, so improvements mentioned in Steve's blog will be welcome. I had not considered the frustration experienced by someone taking those orders - with all the physical background noise and interference from other digital devices - it can't be easy. My concerns mirror Steve's. Technology that makes lives easier is a good thing, but on a larger scale, I wonder where our culture is going, and if we're headed in the right direction. It's fast and easy to get food at a drive thru, but is it really good for us to spend more and more of our meal time in our vehicles? It's true that we live in a hectic society, but the implications of eating faster, and without quality interaction with others, is far- reaching on a cultural level, especially for families.
This article describes really cutting edge technologies which implementation could provide a great impact on quick-service restaurant market (and we have already had some confirming examples in the article). But I believe that we should consider any innovations from two perspectives: restaurant’s and customer’s. And if restaurants’ main concerns are to get profit and establish guest satisfaction, implementation of these new technologies would give them some positive features: to improve productivity, to relocate labor according to busy hours that will lead to the possibility to provide better, quicker and more accurate service. It is obvious that quick-restaurant customers expectations usually fall into these categories mentioned above. So, these technologies will work for both market players: restaurants and customers. Sounds well for now… But where are we going? And here I share Steve’s and Diane’s concerns about possible health problems and communication in our society.
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